Shuhua (China) Co., Ltd., established in 1996, is a large-scale, diversified production-oriented enterprise group that integrates product research and development, manufacturing, marketing and brand operation. The product includes more than 400 varieties of seven series including fitness equipment, commercial space props, sports equipment, comprehensive training equipment and massage chair series. It is one of the companies with a complete industrial chain in the industry. The company currently has a modern production base of more than 120,000 square meters and more than 2,000 employees. Another project under construction has a total construction area of 270,000 square meters, and plans to build comprehensive supporting facilities such as factory buildings and office buildings.
The company takes "spreading health and benefiting mankind" as its mission, and "fitness products, Shuhua forging" as its business philosophy. The company has passed ISO9001, ISO14001 quality and environmental management system certification and OHSAS18001 occupational health and safety management system certification, China Environmental Mark (II ) Type product certification. It has more than 1,000 monopoly image outlets in major and medium cities across the country, and its global business involves more than 40 countries and regions such as Europe, America, the Middle East, and Southeast Asia.
For more than ten years, Shuhua has always adhered to market-oriented, user needs as the goal, comprehensive tailor-made for users, providing the best solutions. At present, there are more than 400 varieties of products in seven series, including: more than 240 models of aerobic equipment, strength equipment, and comprehensive training equipment for large, medium and small professional fitness clubs; suitable for home and business There are nearly one hundred models of various treadmills, exercise bikes, massage chairs, etc .; more than one hundred models for national fitness projects such as parks, squares, and communities. At the same time, Shuhua has also established a complete and standardized management system and after-sales service system. There are more than 1,000 sales outlets in Shuhua in major cities in the country, and intensive service outlets have been set up. With experienced installation and maintenance personnel, we can provide users with efficient, professional and personalized services in a timely and efficient manner.
In 2005, the company first hired an image spokesperson in the industry, inviting Tian Liang, the prince of diving, to join Shuhua as the spokesperson for Shuhua's brand image, and started the brand strategy. After nearly five years of intensive cultivation, the popularity and reputation of the Shuhua brand has steadily increased, and the market appeal has been increasingly strengthened, thus playing an ever greater role in promoting the national fitness industry! In the same year, Shuhua Intelligent Treadmill successfully passed the review of China's Famous Brand Strategy Promotion Committee and won the title of "China Famous Brand" with its strong overall strength and product advantages; "Honorary title; In 2007, the State Administration for Industry and Commerce identified Shuhua Intelligent Treadmill as" China's Well-known Trademark ". In the same year, Shuhua's products were designated as physical training fitness equipment by the Chinese National Badminton Team. In 2008, he was shortlisted as one of the top ten companies recommended by the State General Administration of Sports; in 2009, Shu Hua was selected as the top 20 company in the national fitness equipment industry by the China Cultural, Educational and Sporting Goods Association; "Top Twenty" title.
In terms of the marketing model, Shuhua has achieved full coverage in all provinces except Tibet and Taiwan. The terminal monopoly system is divided into 4 major systems, including specialty stores, shop-in-shops, shopping malls, and home furnishings, totaling more than 1,000. Fist products are Shuhua intelligent treadmill series and Shuhua power series, especially Shuhua's 5167D home multi-functional model promoted by the country and CCTV's 5198 luxury home treadmill, which are second to none in the industry, unique and leading household The market trend of treadmills.
With the advancement of Shuhua's brand development strategy for the next five years, in 2011, Shuhua invited film and television superstar Chen Daoming as the brand spokesperson for Shuhua Otaku massage chairs. This is the first step for Shuhua to launch a new ten-year brand strategy. The new brand strategy will focus more on brand value and consumer interaction experience. Shuhua will show the brand spirit of self-improvement and aggressiveness, and shape the leading brand image of leading a new generation of healthy lifestyle in China. At the same time, the company has made great strides in major media across the country to carry out comprehensive brand promotion and advertising in various forms such as television, print, text, and internet. Not only that, the new categories of Shuhua Otaku massage chairs are listed on the market, which are intended to complement the existing outlets. In the product category, they form a new pattern of “combination of movement with static movement” with fitness equipment such as treadmills from Shuhua.
In 2010, our company reached a cooperation intention with the company and signed a contract for sales. At that time, our sales staff received the customer's consultation call, seriously and responsiblely answered the customer's technical requirements in detail, recorded the customer's technical parameters in detail, and quickly carried out the parameter summary and quotation of the customer's testing instruments. The former ability was recognized by the customer. After more than a month of technical discussion and report approval, the customer asked us to go to the customer company to discuss the business terms in detail. Our company received the customer's request and immediately responded. As for the customer, they had carried out detailed business negotiations and consultations. The customer saw the sincerity of our company and finally finalized our company as the equipment supplier for the new laboratory, responsible for planning, organizing, wiring, and placing the laboratory. I got the customer's affirmation, and then the customer came to our company to conduct detailed guidance and inspection immediately after having a seminar in Shenzhen. After that, our company was very pleased. Customers also fully affirmed our company's production strength and quality control. Viewing the production progress of our driver machine is also greatly appreciated.
Our company's ability to stand out from many suppliers is a testimony of our strength and ability. We will give full play to our advantages and continue to work with such large enterprises to learn from them the culture, spiritual style, and solid environment. Manufacturing and sales of test equipment.